Week 7: Working In/With New Media

A word like “mompreneurs”, coined in John Zittrain’s lecture “Minds for Sale” (2009) when introducing the idea of housewives finding work online, immediately tells us how deep the internet has integrated into our personal and professional lives. As mentioned by Ivan, the internet has opened doors to a larger variety of easily accessible jobs making employment simpler than ever.

The line between the professional and the amateur life has been blurred where the “Information Age is full of myths about the fate of work and employment (Castells 1999, 401).  New media has created countless online jobs, raising serious questions on the future of traditional careers and the workplace. Scepticism has also been raised on the exploitive nature of crowdsourcing due to the extremely low pay for certain tasks. (Gill 2007, 40).

Like explained on Will’s post, I personally believe crowdsourcing should be viewed as a new, fresh and positive change to the way we approach work rather than being seen as exploitation by corporations. There are a huge range of jobs and wages being offered online from science experiments to art drawings, all appealing to certain worker’s interests. As long as one finds work and pay they are satisfied with then what else could you ask for?


Castells, M. (1999). ‘An Introduction to the Information Age’ in The Media Reader: Continuity & Transformation. Hugh Mackay & Tim O’Sullivan (eds), London: Sage: 398-410

Cheung, Ivan. 2012. “Crowd Sourcing – New Concept for Companies and Us.” The New Media World – We Just Sharing, April 18. Accessed April 21, 2012.

Gill, R. (2007). Informality is the New Black. In Technobohemians or the new Cybertariat?New Media work in Amsterdam a decade after the web. Amsterdam: Institute of Network Cultures: 24-30 & 38-43

Will. 2012. “Crowdsourcing a Darwinian Theory of Evolution.” Life: New Media, April 22. Accessed April 21, 2012.

Wired. 2008. “Data Art: The Sheep Market.” YouTube video, posted March 6. Accessed April 21, 2012.

Zittrain, J. 2009.  “Minds for Sale”. YouTube video, posted November 29. Accessed April 21, 2012.


One thought on “Sheepsourcing

  1. Pingback: Some added interest to this week’s post: 24/7 Labour « kcb206amelia

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